That is, until 2021, when Mattel Television announced it would produce a live-action musical film and an animated TV series for Nickelodeon, directed by Disney animator and The Boss Baby: Back in the Crib director Matt Whitlock, and co-executive produced by DC Super Girls’ Shea Fontana.įontana has produced series inspired by other Mattel toy lines, such as Polly Pocket, but this is her first time, as she puts it, “in a very monster-focused space.” We talked with Fontana about her goals for the revamp, the underlying success of Monster High, gender and cultural representation in the show and, of course, monster puns. Nothing new had been developed for the franchise since the doll line was discontinued in 2018. In only four years since their debut, Monster High dolls became the second best-selling doll brand next to Barbie. Within the first two years, the dolls sparked a web series, Japanese animated shorts, a Wii and Nintendo video game and a book series. The Monster High franchise, which started with Mattel’s fashion doll toy line in 2010, was as quick to rise. It’s a big moment for Mattel, as the series marks an official revamp of the franchise, which has been on hiatus since 2018. The revamped series follows teenage monsters – including Clawdeen Wolf, Draculaura, Frankie Stein, and Deuce Gorgo – as they discover who they are, embrace their differences, and learn to be fierce and fearless at the one place they all belong: Monster High. Most recently, Mattel partnered with Nickelodeon to produce a CG-animated, 52-episode series Monster High, which releases on the network today, October 28. First came the dolls, then the YouTube shorts sensation, then video games, young adult novels and more dolls.
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